Planning the Entrepreneurial Venture™
for Colleges and Universities

The World of Entrepreneurship at Your Fingertips

You've heard about it and experienced it from many points of view. It affects the world and makes our economy go round. What is it? Entrepreneurship! And more and more, people are entering the world of entrepreneurship.

So how do you evaluate entrepreneurship as a viable option for you? Get the answers you want in Planning the Entrepreneurial Venture—an innovative, dynamic, hands-on approach to discovering the world of entrepreneurship. This program blends rich online content with traditional classroom instruction, allowing you to learn through self-discovery.

It's All Here

In Planning the Entrepreneurial Venture, you will increase your knowledge of entrepreneurship and develop a plan for a start-up venture. This program offers three blended-learning components:

Online component - Independently explore the online content filled with concepts, examples, online activities, and audio and video clips featuring successful entrepreneurs, progress checks, and links to additional resources.

Classroom component - The instructor reinforces the online content and provides additional information in facilitated lectures, presentations, and discussion. Guest speakers, including local entrepreneurs, share the lessons they have learned for starting and operating a business.

Lab component - You will practice and apply what you have learned in group activities and individual work on exercises, case studies, scenarios, and assignments.

Understanding the World of Entrepreneurship

Americans are living in a new economy-powered by technology, fueled by globalization, and driven by entrepreneurial spirit. Entrepreneurship is indeed a mainstream phenomenon; opportunities have never been greater. To succeed in this environment, entrepreneurs must have a thorough knowledge of the world of entrepreneurship and sound business planning skills. In this program, you will learn to think and act as an entrepreneur, including:

• Align your business concept with your personal goals.
• Outline strategies for marketing your businesses.
• Explore pricing your new product or service.
• Develop sound financial statements and identify capital needs.
• Acquire skills needed to start your own business.
• Experience what you're learning by participating in a highly interactive environment.
• Learn from successful entrepreneurs who share personal experiences and insights.
• Complete a well-defined start-up business plan to meet the specific goals of your ventures.

It's Your Choice

Through this program, you will gain an in-depth view of the world of entrepreneurship. Whether you choose entrepreneurship or not, you will be better equipped to design your future.

Find a FastTrac program near you.