Miss Moffett’s Mystical Cupcakes

BAKERY •  OLYMPIA, WA

The Concept

Miss Moffett’s Mystical Cupcakes are created from scratch with the freshest ingredients in more than 250 delectable flavors, as well as in gluten-free, vegan, sugar-free and paleo varieties. 

2012

FOUNDED

17

Employees

“FastTrac helped me dissect and restructure my company — something I never would have known to do on my own. As a result, the company’s profit has more than doubled!”

Plan the Strategy

Inspired by the baking magic of the founder’s great-grandmother, create a legacy of fond family memories by providing high-quality desserts to women aged 30-45 who are too busy to bake.

Grow the Revenue

Young plans to grow through increasing wholesale clientele, creating products, identifying partners for distribution and ultimately franchising.

Expand the Market

The newest location is at a wedding hub and party center that hosts meetings and parties and also provides customers with quality consulting about wedding and specialty cakes, cupcakes and floral needs. 

Insight / Hindsight

“FastTrac helped me dissect and restructure my company — something I never would have known to do on my own. As a result, the company’s profit has more than doubled!”

Rachel Young

Founder of Miss Moffett’s Mystical Cupcakes

Graduated: 2016

Course: FastTrac® GrowthVenture™

Affiliate: Thurston Economic Development Center – ScaleUp Thurston