Planning the Entrepreneurial Venture is innovative, blended e-learning course material that provides a dynamic, hands-on approach to discovering the world of entrepreneurship. Developed by the Ewing Marion Kauffman Foundation in partnership with Cisco Learning Institute, PEV blends rich online content with traditional classroom instruction, allowing students to learn through self-discovery as they research, develop, and write a start-up business plan.

What will students learn?

Students using this innovative course material will:

• explore whether their concept meets their personal vision and goals;
• learn strategies for how to market their business successfully;
• understand how to price their new product or service; and
• learn how to develop sound financial statements and access capital.

Key benefits

• Students acquire the skills needed to realize the dream of owning their own business.
• Students actually experience what they’re learning by participating in a highly interactive environment.
• Traditional classroom capabilities reinforce online content and provide opportunities for personal interaction with instructors, guest lecturers, and other students.
• Students hear and learn from successful entrepreneurs who share personal experiences and insights.
• Students leave with well-defined business plans designed to meet the specific goals of their ventures.
• Complete with both business plan and financial planning templates, videos and audio of real entrepreneurs, an extensive glossary, and interactive exercises.

For instructors and the college

• Turn-key, yet flexible course material with a complete instructor guide including case studies, PowerPoint^® presentation, test bank, and notes for each chapter
• The blended e-learning delivery method enables colleges to reach students they may not have been able to reach previously – less in-class time.
• Access to one-on-one coaching by experienced entrepreneurship faculty.

Course outline

1.     Becoming an Entrepreneur

2.     Recognizing opportunities

3.     Defining a Business Concept

4.     Testing Feasibility

5.     Management and Organization Planning

6.     Product/Service Planning

7.     Market Planning: Industry and Competition

8.     Market Planning: Market Analysis

9.     Market Planning: Penetration

10. Market Planning: Pricing

11. Financial Planning: Start-up Costs and Sales

12. Financial Planning: Inventory and Operating Expenses

13. Financial Planning: Cash Outlays and Sources

14. Financial Planning: Financial Statements

15. Finalizing the Business Plan

Appendices

Index

For access to course material contact Tina Sterling at tmsterling@tcstrat.com or 816-421-1106