Miss Moffett’s Mystical Cupcakes
BAKERY • OLYMPIA, WA
The Concept
Miss Moffett’s Mystical Cupcakes are created from scratch with the freshest ingredients in more than 250 delectable flavors, as well as in gluten-free, vegan, sugar-free and paleo varieties.
2012
FOUNDED
17
Employees
“FastTrac helped me dissect and restructure my company — something I never would have known to do on my own. As a result, the company’s profit has more than doubled!”
Plan the Strategy
Inspired by the baking magic of the founder’s great-grandmother, create a legacy of fond family memories by providing high-quality desserts to women aged 30-45 who are too busy to bake.
Grow the Revenue
Young plans to grow through increasing wholesale clientele, creating products, identifying partners for distribution and ultimately franchising.
Expand the Market
The newest location is at a wedding hub and party center that hosts meetings and parties and also provides customers with quality consulting about wedding and specialty cakes, cupcakes and floral needs.
Insight / Hindsight
“FastTrac helped me dissect and restructure my company — something I never would have known to do on my own. As a result, the company’s profit has more than doubled!”
